S I M is an invitation to live authentically, walk your OWN path and be guided by soul, not ego. Clothes serve as a reminder to yourself and a quiet message to the world of who YOU are and what you believe in.
Inner labels are a reminder to yourself that’s always with you
The logo was created as a symbol – a physical expression of a woman’s core inner qualities that empower her to walk her OWN path and stay true to herself, even when that path is not easy, popular or understood.
ITS PURPOSE IS TO BE:
• a reminder to yourself
• a quiet message to the world
of who YOU are and what you believe in
BRAVE SPIRIT
the courage to be authentic and walk YOUR own path
GROWTH MINDSET
the drive to move forward and overcome every obstacle
KIND HEART
respect for yourself, others, and the world
SAVO keliu is part of S I M. A space, where authenticity matters more than perfection and the path leads deep, not surface-level.
